~Minh.Pham~

This advertisement shows and is trying to sell the “Zoom Kobe 1″, a product from Nike and named after a famous basketball player Kobe Bryant from the Lakers. The advertisement catches the audience’s eyes towards the zoom Kobe 1’s, the shoe and product. The basket ball shoes zoom Kobe 1’s stand out the most out of the whole picture because of the use of colour. All the other pictures are of the basket ball player Kobe Bryant, since it was named after him he was the main advertiser in the image, are in black and white so the shoes stand out more from the whole image. Kobe Bryant I think is known for his fast play and so the shoe is called zoom, the images that are in black and white show what Kobe does during he’s day as a famous Basketball player fro the Lakers. It also advertises Lakers by one of the images in the upper left of Kobe wearing he’s Lakers jumper, symbolising that he plays for the Lakers. Under that image, in the lower left it shows Kobe training and with a closer look at the image, in the lower left of that image there’s a slogan saying “I’m Ready. You’re not. Here I come”